June 11, 2021, Comment off

What is SEO and why it is important for an online business in Pakistan

What is SEO?

SEO stands for Search Engine Optimization and is the process of increasing traffic to the website of a business. In other words, it is a process of getting potential buyers to the business website who are likely to make a purchase. This is beneficial for both, the buyers who easily reach websites and products they are likely to buy, and the businesses, whose sales increase.

How does SEO work?

When we search for a query on a search engine like Google, for example, it lists down various websites it thinks will answer our query. The search engines do this by scanning the website and its data for relevance, keywords, readability, user-friendliness, and various other aspects. Then the websites are ranked in a way that the most relevant, and user-friendly website comes first, followed by others. So, what SEO services do is that they make the content and technicalities of a website such that the search engine ranks it higher amongst competing websites, making the customers visit it first.

What are the different types of SEO?

When it comes to Search Engine Optimization, it’s not just about keywords. Broadly, there are three different types of SEO.

  1. On-Page SEO

This type of SEO relates to the content of the website. It focuses on keywords that are relevant and most widely searched for, using them in the content in the right places, and doing all this while also putting up well-versed and good content on the website. This makes the search engine think that users will like the content and will benefit from it, thus ranking it higher. 

  1. Off-Page SEO

This refers to the references your website generates from outside the websites. It acts as a confirmation of the authenticity of the content. Off-page SEO is when people are talking about your content, referring to it, sharing, and liking it. This would make the search engine think that the users will like your website content will be relevant to the user’s query and that users will find it authentic and so, the website is ranked higher. 

  1. Technical SEO

This type of SEO works behind the scenes. As mentioned earlier, while ranking the websites, the search engine also considers user-friendliness. This comes from technical SEO. The website should have an ideal loading time, the coding should be adequate (crawling), the webpage should be eligible to show in searches (indexing), it should be secure, and mobile-friendly, amongst various other aspects that enhance the user experience. The stronger the website in terms of these aspects, the higher it will appear during the search.

Why is SEO so important for online business in Pakistan?

With an increase in e-commerce businesses in Pakistan, there are now many competing players in almost every industry. This leads to a need for businesses to optimize their websites, so they rank higher than their competitors and gain more visitors to their website. 

Apart from the competition, several other factors make SEO extremely important for businesses in Pakistan. Hire an SEO Expert in Pakistan is a good way to increase traffic to the website with minimal costs. Unlike other tools like advertisements, SEO service providers optimize the website and hence, increase traffic in a very cost-effective way. This makes it an ideal tool for the e-commerce businesses of Pakistan that struggle with cash flow problems. 

Moreover, successful SEO can boost the traffic immensely while also enhancing the user experience. This is because users trust the search engine to display the best websites first so the higher your website is ranked, the more it will be trusted by users. Also, SEO improves the readability, content, and overall website which enhances the shopping experience of the customer. So, increased traffic combined with a seamless user experience is bound to increase sales for the business.

SEO is an extremely important opportunity for online businesses because, with time, the proportion of people using websites to buy products is increasing. This is accelerated even further due to the Covid’19 pandemic when people have greatly switched to online shopping and a lot of businesses have sprung up, both large and small. This makes it immensely important that the businesses optimize their website and content to rank higher.

How can you get SEO done?

Impressed by the benefits SEO has for an online venture? Want to get it done but don’t know how? Don’t worry, we got you! There are plenty of Digital Marketing and SEO services provider in Pakistan who optimize the content for your website and also help you with digital marketing. One of them is Webperts, which is a digital agency that helps businesses with branding, and strategy. We at Webperts help online ventures increase their reach organically by conducting SEO for their clients in a manner that is cost-effective but yields amazing results. Webperts also has expertise in digital marketing and website development.

Contact us now to get more personalized advice and let us help you take your business to new heights with SEO.